This week’s #EcomChat will be on the theme of “Content Optimisation for SEO”. The chat will take place at 1pm UK time on Twitter. There are generally said to be…
This week’s #EcomChat will be on the theme of “Audience Segmentation for Ecommerce”. The chat will take place at 1pm UK time on Twitter. Segmenting audiences is a common approach…
This week’s #EcomChat will be on the theme of “Ecommerce Pricing Strategy”. The chat will take place at 1pm UK time on Twitter. Most retailers upload products with a set…
This week’s #EcomChat will be on the theme of “User Experience for Ecommerce”. The chat will take place at 1pm UK time on Twitter. Most retailers use third party platforms…
This week’s #EcomChat will be on the theme of data & insights, and more specifically on “Measuring & Increasing Customer Lifetime Value”. The chat will take place at 1pm UK…
This week’s #EcomChat will be on the theme SEO reporting, looking at how you move beyond basic (and often meaningless) metrics like query rank to using data to provide performance…
This week’s #EcomChat will be on the topic of “Ecommerce Platforms”. The chat will take place at 1pm UK time on Twitter. The foundation of most ecommerce businesses is their…
With social media platforms pushing for monetisation and offering an ever increasing variety of ad formats and targeting techniques, organic reach is under pressure and harder to maintain. However, it’s…
Testing is a core part of an ecommerce growth strategy. It helps us improve existing webpages and user journeys, as well as focus on specific KPIs to improve ecommerce performance…
Ecommerce is constantly changing, so it’s important to keep on top of industry trends. Each year we team-up with the wonderful folk at Cranberry Panda to discuss the key learning…
