Product data is a standard feed into an ecommerce platform. However, the quality, relevance and accuracy of product data still varies considerably, and it’s relatively easy to find ecommerce sites…
You often hear, or read, the phrase ‘SEO site audit’ but it can mean different things to different people. To some, it’s a technical audit of site indexation control and…
The path to purchase is a basic marketing concept but the ever increasing number of channels (think voice, smart devices, digital, offline etc.) means ecommerce paths to purchase are constantly…
We know the old adage that is costs more to acquire a new customer than retain an existing one. Whilst that may not always be true, it’s considered good practice…
Every ecommerce business generates reports. Smart ecommerce teams align reporting with business goals and ensure that reports are meaningful and are used to make decisions and identify actions. But with…
Product pages are critical for ecommerce; when you look at the volume of traffic going through product pages at an aggregate level, it’s often a high percentage of the total…
Typically products are added to an ecommerce site and then left until they’re obsolete and need removing. However, there are often opportunities to further optimise a product listing to plug…
The tide of thought on ‘influencers’ seems to ebb and flow: Sometimes they are the hottest topic in retail or marketing, sometimes they are seen as a sort of human…
Ecommerce Platforms have formed the main interface between companies and customers online since the beginning of online retail. There have been many over the years, from plugins used by tiny…
Content marketing has been a mainstay of ecommerce for many moons. However, the way search engines find, sort and rank content has evolved, and the tools available to to ecommerce…
