It’s Monday again, already! It’s chat time. Today we’re going to pick apart paid search. As it becomes more challenging to drive organic search visibility, especially on mobile where the…
Today we’re going to discuss an important but often less covered aspect of Ecommerce site success: User Testing. Here are the 3 questions: What are the different approaches to user…
No website is ever the finished article; ecommerce is a continuous process of improvement and optimisation. However, customer expectations are set by the UX of the most frequently used websites…
We’ve heard the phrase ‘GDPR’ so frequently it feels like an out-of-date meme already – the Gangnam Style dance of privacy updates – but it does seem to be having…
There’s an awful lot of content produced by/for ecommerce teams. Content is produced to improve UX, fuel SEO and provide buckets of stuff for marketing campaigns, both organic and paid.…
When you spend a lot of time browsing websites, you notice when marketers use techniques to persuade you to do something. Sometimes these techniques make you stop and pay attention,…
In honour of the industry wonder that is BrightonSEO, this week’s #EcomChat has a SEO whiff about it. Most SEOs do regular site audits, to varying degrees of technical depth.…
We all know about the rise of mobile commerce. Mobile surpassed desktop for share of traffic many moons ago, and is quickly catching up for conversion rate, with some retailers…
There’s a lot of information about ecommerce out there! We all spend time reading blogs, reports & books, attending events and networking with other digital professionals. There are also plenty…
Customers browse and shop across mobile, desktop, at work, at home. They may find out about you via search ads, TV, media placements, bloggers, influencers, word of mouth, or many…
