Last week we started our series on Customer Retention, looking at customer engagement for ecommerce businesses. This week we continue the series by focusing on what makes customers happy. Happiness…
Today we’ll discuss engagement, a nebulous terms that needs clear boundaries. We all know that many site visitors aren’t there to buy, or at least not in the current session,…
Regardless of your attribution model, you want to ensure your campaigns are performing as effectively as possible and contributing to conversion. There are many factors that influence campaigns ROAS/ROI, including…
Today we’ll discuss subscription ecommerce – something that’s become more and more common over the years, even more so during the pandemic period. What makes subscription ecommerce different to other…
Today we’ll discuss a very common ecommerce issue: People within businesses that do not have a detailed background in ecommerce, needing to have some awareness of it; and vice versa,…
EcomChat on Monday the 8th March 2021 continues our Customer Acquisition series and covers ecommerce landing pages. To get the best ROAS and marketing ROI, landing pages must have a…
EcomChat on Monday the 1st March 2021 is that start of our Customer Acquisition series and covers ecommerce conversion funnels. To get the best ROAS and marketing ROI, online conversion…
EcomChat on Monday the 22nd Feb 2021 is on the topic ‘Ecommerce Payments and Payment Flexibility’. Payments has been a pretty big topic over the last year or two, particularly…
One of the larger trends of the last few years, that continues to grow, is communicating positive messages around ‘care’ and ‘purpose’, aside from simply commercial elements. This comes in…
There was a time when Ecommerce marketing was largely thought of as SEO, PPC, Affiliate, and Email. Today there are dozens of channels in standard use by most Ecommerce marketers,…
